Again in mid-March, Harley’s new LiveWire brainchild – a middleweight Road Tracker going by the title ‘Del Mar’ – was debuted in a 100-unit batch of ‘Launch Version’ machines. A scant 18 minutes later and the whole batch bought out, blowing the minds of anyone (me) watching the antics in real-time – which begs the next query.
Did Harley simply capitalize on a distinct segment market with a pent-up demand for accessible, reasonably priced, high quality, zero-emission scoots?
Let’s take a look at the small print.
The Del Mar is presently out there on Harley’s official LiveWire webpage for an MSRP of $17,699 USD. That is adjoining to LiveWire’s authentic electrical machine, ‘The One,’ which is up for grabs “Beginning at $22,799 USD,” and for which Prime Pace particulars the gross sales figures of the yr it debuted; a measly 371 models.
Based mostly on this data alone (and the velocity with which the Launch Version fleet left the constructing), the worth should have been excellent for the worth of the Del Mar (that’s, after all, with out speaking concerning the specs of the Del Mar: A slightly lacklustre 100 miles of vary, punted ahead by the web site’s assure of torque carrying the 400-lb bike to ‘0-60 in 3.5 Seconds or Higher’).
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This goes in tandem with the phrases of H-D’s CEO Jochen Zeitz, whose present efforts are “grounded in enhancing the desirability of our model and defending the worth of [H-D’s] iconic merchandise.”
Backside line, a machine that’s nimbler about leaving the manufacturing facility flooring can be higher about promoting for the corporate – particularly whether it is an adrenaline-saturated Flat Observe historical past consultant, impressed by the previous and gunning for a zero-emission future.
Keep tuned right here for updates, drop a remark letting us know what you suppose, and as ever – keep secure on the twisties.
