Can-Am which makes three-wheeler “roadster” Spyder and Ryker bikes has been aiming its product and promotions towards girls over the previous few years.
One of many tangible outcomes is that greater than 38% of their entry stage three-wheeled Can-Am Ryker homeowners are feminine.
It’s about double the variety of girls who journey within the USA and about thrice the feminine involvement in motorcycling in locations akin to Australia and Europe.
Can-Am’s success is the envy of different motorbike corporations that are regularly releasing they need to be concentrating on the forgotten half of the inhabitants.
Other than the truth that their three-wheelers are thought-about simpler and safer to journey than two-wheeled bikes, a big half comes all the way down to their particular technique to focus on girls referred to as the Girls of On-Street (WOOR). It’s a world initiative, however largely focusses on North America.
This previous yr, WOOR supported 12 distinct causes, together with organised rides and rallies for ladies, a girls’s motorbike competition, female-focused charities, and different initiatives that help girls who like to journey.
Not solely has feminine possession of Spyders and Rykers elevated, but it surely has additionally garnered the corporate almost 20 awards from native and world organisations for inclusivity and schooling.
Amongst them is recognition from the ANA Multicultural Excellence Awards, which celebrates the yr’s finest multicultural promoting campaigns.
Different honours embody:
Can-Am On-Street International Advertising Director Martin Ethier is understandably “thrilled”.
Girls of On-Street lead Evelyne Plante says WOOR gives recommendation, help and inspiration for each other day-after-day to assist girls overcome the boundaries that stop them from experiencing the facility of using.
“There may be nonetheless a protracted solution to go for ladies within the motorbike trade, however we’re proud to be making a profound impression and produce change whereas inspiring others,” she says.
“In 2022, we’re excited for extra female-driven alternatives to return to fruition to proceed our mission. We will likely be working exhausting to globalise this system, contain extra of our Can-Am sellers and additional join the members of our neighborhood, each on-line and offline.”
To search out out extra about Can-Am On-Street go to www.CanAmOnRoad.com, or be part of the Girls of On-Street Fb Group.