Aussie riders are getting behind smart-helmet producer Forcite which is on observe to boost $A1m by a public fairness crowdfunding marketing campaign by Equitise.
Because it launched in December 2021, $920,000 has been raised with one week to go till it closes.
Along with Collection A Choice Shares which raised $4.6m the Sydney-based bike expertise start-up is on observe to boost about $6m to construct extra types of their MK1 helmets and broaden into the world market later this 12 months.
Firm spokesman Charlie Stack says they now have offered Forcite MK1 helmets to 1380 riders with 14,000 extra registering their curiosity throughout Australia, US and Europe.
“The fairness crowdfunding marketing campaign speaks to our DNA of neighborhood involvement within the firm,” says Charlie.
“For the reason that early days of Forcite, we’ve concerned bike riders within the design course of with a take a look at pilot group of 8000 riders giving us suggestions and enter on our expertise.
“We’ve got had many attain out to ask if they may make investments, because of fairness crowdfunding that is now attainable and our marketing campaign on Equitise is on observe to boost over $1m.
“Being a part of the bike neighborhood is a pillar to our enterprise, 60% of our employees trip and we’ve all the time wished the enter from bike fanatics.
“On the street, we’re getting an excellent response from Aussie riders who’re loving the built-in tech, alerts, navigation, app and light-weight design.”
The MK1 helmet options Forcite’s patented RAYDAR helmet system, combining Method 1 LED expertise, audio interactivity, military-grade digital camera recording and a fingertip handlebar controller.
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Forcite’s good helmet is designed to ship street alerts and visible and audio turn-by-turn navigation and not using a telephone, enabling riders to see or predict issues earlier than they occur to keep away from hazard.
It additionally robotically information dashcam footage of a number of lanes with out distracting the rider.
All of the expertise is included into the helmet with out the necessity for an externally mounted system.
Forcite Chief Government Officer Alfred Boyadgis claims the helmet’s expertise which warns of street hazards with flashing lights, can scale back the variety of accidents and save lives.
“Due to enter from riders throughout Australia, Forcite has created a extra dynamic, thrilling and protected using expertise with our good helmet expertise.” Alfred says.
“Our knowledgeable crew of designers, builders, and engineers are additionally bike fanatics who use Forcite expertise every day to allow them to continuously take a look at, be taught and make iterative enhancements after each trip.
“They’ve their fingers nicely and really on the heart beat. With this funding from enterprise capital and fairness crowdfunding we’re increasing globally and constructing our R&D pipeline for the subsequent technology of Forcite bike helmets and in-bike applied sciences.”
Charlie says their subsequent mannequin, the MK1S, will launch in April.
“We even have plenty of partnerships within the works with world bike producers to combine good applied sciences inside bikes as good bikes and E-bikes take off,” he says.